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Enhancing brand awareness and sales staff engagement

When Beko, a leading home appliance brand, embarked on their digital learning journey, they faced unique challenges. Their primary goal was to boost engagement among sales personnel who were not their direct employees but rather worked for various retailers distributing Beko products. This meant Beko needed an innovative approach to educate and captivate these sales teams. Totem Learning stepped in to provide a comprehensive digital learning strategy that led to remarkable outcomes.

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Identifying the challenges

Beko's journey began with several hurdles:

  1. Starting on the Digital Learning Path: Beko was new to digital learning and needed guidance on developing an effective strategy.

  2. Boosting Engagement: Their audience, comprising sales staff at retailers, needed to be engaged in a way that made learning both fun and memorable.

  3. Indirect Employee Training: Training sales teams who were not direct employees posed a unique challenge. Beko needed to ensure these individuals understood their brand, products, and culture, despite not being part of the company.

 
 

Crafting a strategic solution

Totem Learning approached Beko's challenges with a multi-faceted strategy:

  1. Detailed Consultancy and Recommendations: We began by conducting an in-depth analysis of Beko's existing learning ecosystem. This allowed us to provide tailored recommendations on integrating technology to address their needs.

  2. Joined-Up Digital Learning Strategy: Our team developed a cohesive digital learning strategy that encompassed various elements of Beko's business and learning objectives.

  3. Engaging Serious Game: To capture the attention of sales staff and educate them on Beko's unique selling points (USPs) and brand culture, we created "Agent Beko." This serious game was designed to be engaging enough to compete with everyday distractions like social media during break times.

 
 
 
 

The Impact of "Agent Beko"

"Agent Beko" was a game-changer for Beko. It was more than just a game; it was an innovative tool that met multiple objectives:

  1. Increased Engagement: The game was designed to be engaging and fun, encouraging sales staff to return to it during their break times. This led to higher engagement levels than traditional training methods.

  2. Brand Promotion: By immersing sales personnel in the Beko brand and culture, the game helped reinforce Beko's image as a fun and interesting brand.

  3. Enhanced Product Awareness: Sales staff gained a deeper understanding of Beko's USPs, enabling them to promote the products more effectively to customers.

 
 
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Conclusion

Totem Learning's strategic approach and innovative game development played a pivotal role in transforming Beko's digital learning journey. By addressing the unique challenges of indirect employee training and creating an engaging learning experience, we helped Beko achieve significant improvements in engagement, brand awareness, and product knowledge.

"Agent Beko" not only met but exceeded Beko's expectations, setting a strong foundation for their future digital learning initiatives.

 
 

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