PepsiCo's Smile Revolution with Totem Learning's Innovative Onboarding Game

Imagine you're at the helm of a giant like PepsiCo, where every sip and every bite is meant to bring a smile. Now, how do you ensure your new hires not only understand this mission but live and breathe it? That was the challenge PepsiCo faced with their 2023 onboarding program.

They needed a way to embed their brand values deeply into the hearts of their new employees, transforming them into ardent brand ambassadors. The ultimate goal? To have smiles not just as an end product but as a means of engagement and motivation.

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 The Solution: A Custom Microlearning Quiz Game

We knew a traditional training session wouldn't cut it. Instead, we crafted a custom microlearning quiz game specifically for Pepsi's new hires. But why a game? Because gamification in learning taps into intrinsic motivations, making the learning process not just educational but enjoyable. Here's how we did it:

 
 

1. Bespoke Content and Graphics

We didn't just slap a logo onto a generic game. Every question was tailored to resonate with PepsiCo's mission and brand values. The graphics were vibrant and playful, echoing the joy and energy PepsiCo's products bring.

 
 

2. Fast Turnaround

Time was of the essence. We delivered this unique onboarding game in just three weeks.

 
 

3. Engagement Through Gamification

The onboarding game wasn't just a test of knowledge; it was an adventure. Smiles were the currency, and players aimed to collect as many as they could. This gamified approach not only made learning fun but also reinforced the brand's core message.

 
 
 

 The Results: A Game-Changing Experience

So, how did it go? The feedback was overwhelmingly positive. Let's look at some survey results that speak volumes:

 

Enjoyment

A whopping 99% of players reported enjoying the game

Engagement

Another 99% found it interesting, proving the power of gamification in learning.

Learning Impact

An impressive 99% acknowledged learning something new that would help in their roles.

 
 

These numbers aren't just statistics; they're proof of a successful onboarding experience that aligns with PepsiCo's mission. New hires didn't just learn about the brand; they became part of it, ready to spread smiles with every customer interaction.

 
 
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 A Model for Future Employee Training

What can other companies learn from this Pepsi case study? First, that onboarding doesn't have to be mundane. With microlearning and gamification, it can be a memorable experience that sticks. Second, custom solutions, like the quiz game we developed, ensure that training is relevant and impactful.

For corporate trainers, HR professionals, and learning and development managers, this approach offers a template for success. By embracing innovative learning solutions, you can transform your onboarding process into a powerful tool for brand advocacy.