The behavioural science of serious games


Discover the potential of game-based learning with our FREE guide ‘The Behavioural Science of Serious Games’.

Our expertly designed serious games change behaviour, enhance learning, and drive engagement by leveraging cutting-edge behavioural science and learning theories.

 
 

Why serious games?

Serious games go beyond entertainment.They integrate behaviourist, cognitive, constructivist, and humanist learning theories with superior user experience design. By tapping into our psychological motivations, they transform how we learn and retain information.

Key benefits

  • Enhanced Engagement: Active participation and choice empower learners, boosting engagement and retention.

  • Effective Learning: Information presented in bite-sized, challenging chunks aligns with human cognitive abilities.

  • Behavioural Change: Repeated actions and messages within game worlds reinforce desired behaviours.

 
 
 

How we do it

At Totem Learning, we utilise the Laws of Learning to create impactful game designs. Here's a glimpse into our approach. Download the guide to read more about our Laws of Learning.

  • DescriptionWhat separates games from other forms of media is choice. But choice needs to be coupled with implications and consequences.

  • Human memory and attention is quite poor. Our ability to remember information and focus is limited and our short term memories get overloaded quickly. Understanding the Law of Intensity is a significant element to serious game design balancing attention and memory.

  • The Law of Reinforcement relates to how the world reinforces the key messages we want to portray, as well as the actions we want players to adopt.  In games we ask players to repeat actions - the core loop - reinforcing the behaviours we want to see. 


The impact

Serious games don’t just teach; they transform. By immersing learners in rule-based worlds where actions have consequences, we foster real-world performance improvements.

 
 
 

Join the revolution

Totem is here to be your trusted guide in implementing serious games within your organisation. Our proven approach ensures that your learning and development programmes are engaging, effective, and transformative.

 
 
 

Don’t just take our word for it

“Totem has revolutionised our training programmes. Engagement and retention rates have skyrocketed!”
 
 
 

Ready to transform learning?

Arrange a call with us today. Discover how Totem Learning can meet your learning needs and help drive your organisation’s success.

Stay ahead of the curve. Empower your learners. Transform your organisation. Choose Totem Learning.