Transforming eLearning to achieve better engagement and deeper learning

Traditional eLearning often falls flat. Employees find it hard to focus, retention rates suffer, and, frankly, the excitement just isn't there. HSBC faced a similar predicament. Could eLearning be better? Could it be, well, fun? The question hung in the air, prompting HSBC to seek a partnership with Totem Learning. They needed a solution that would not only engage their staff but also ensure deeper learning and improved retention. The task was clear: create an eLearning experience that employees would actually look forward to.

The innovative solution: a game-changing approach

Totem Learning stepped up to the challenge with a revolutionary approach to eLearning, leveraging the power of gamification. Here's how we turned HSBC's eLearning experience into a narrative-led adventure:

1. Immersive storytelling

We crafted "Internal Audit," an adventure game that places learners in the shoes of a detective. Inspired by classic games like "Where in the World is Carmen Sandiego?" and modern hits like Nintendo's "Professor Layton," this game isn't just about learning; it's about experiencing a story. Employees become part of HSBC's elite team of internal auditors, tracing lost funds, identifying process failings, and bringing criminals to justice.

2. Interactive micro-games

To keep the engagement levels high, we interspersed the narrative with micro-game activities. These bite-sized challenges ensure that learning is not only effective but also enjoyable. By breaking down learning objectives into manageable, interactive tasks, employees are more likely to remember and apply what they've learned.

3. Quick to play, fun to learn

We understand that time is a precious commodity in corporate settings. "Internal Audit" is designed to be quick to play, ensuring that employees can engage with it without disrupting their workflows. Yet, it remains a fun and memorable experience, reinforcing key learning objectives through play.

The outcomes: better engagement, deeper learning, and improved retention

The results were clear and impressive. Totem Learning's approach to eLearning transformed HSBC's training solutions. Here's what we achieved:

Better engagement

Employees who once dreaded training sessions now looked forward to them. The narrative-driven format and interactive elements kept them engaged, fostering a positive learning environment.

Deeper learning

The immersive nature of the game encouraged employees to invest more time and attention, resulting in a deeper understanding of the content. The storyline helped contextualise complex concepts, making them easier to grasp.

Improved retention

By turning learning into an engaging experience, employees retained information more effectively. The interactive nature and the emotional connection to the story led to improved retention rates, ensuring that knowledge was not just acquired but retained.

A new era of eLearning

In collaboration with HSBC, Totem Learning has redefined what eLearning can be. By incorporating storytelling and gamification, we've created an experience that not only delivers learning objectives but does so in a way that is both engaging and memorable. This case study showcases the potential of innovative training solutions in transforming corporate learning environments. If you're looking to revolutionize your training programs, maybe it's time to consider Totem Learning's approach. After all, who said eLearning can't be fun?

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